Aqualisa quartz case study aqualisa quartz case study 1 aqualisa spent three years and €58 million developing the quartz why is the quartz shower not selling answer: the reasons of quartz shower not selling listed herein below: first of all, the shower distribution mainly relays on plumbers (exhibit 4 showcase 27% of consumer. As stated in the case study, the united kingdom’s buyers tend to fall into three pricing segments: premium, standard, and value squalid has developed three brands respectively: squattest, johannesburg, and shower, to penetrate these markets. Invented in 2001, aqualisa’s quartz product is a breakthrough in the shower market it is an investment of 58 million euros but the sales of this product are very disappointing the most important issue is: how to increase the sales of the new product quartz using new marketing strategies.
Published: wed, 03 jan 2018 1 introduction/case study analysis aqualisa quartz shower, the top, state of the art product of the aqualisa, was launched in may 2001. Case analysis aqualisa quartz 2060 words | 9 pages thought in aqualisa case, harry rawlinson, managing director of aqualisa, gives us an example that even with new significant shower product quartz, which seems to be perfect in every aspect, they cannot make a relative progress in uk shower market. Aqualisa case analysis nature of the situation aqualisa, a uk shower manufacturer is having trouble selling their newly developed, technologically innovated quartz shower product.
Home » aqualisa quartz: simply a better shower aqualisa quartz: simply a better shower hbs case analysis this entry was posted in harvard case study analysis solutions on by case solutions. Aqualisa quartz case solution,aqualisa quartz case analysis, aqualisa quartz case study solution, problem statement aqualisa has succeeded in creating a product which is innovative and is the ultimate solution of every consumer in the market. Aqualisa case study solution i took into consideration the problem of aqualisa quartz shower line and found out how to solve it, how to make an enormous problem to become an opportunity instead - aqualisa case study solution introduction this company made a great job with it’s research and creation of product that takes advantage on it’s competitors by giving everything to needs of the. - aqualisa target market for aqualisa’s quartz shower system to become more profitable and accepted in the united kingdom’s, stagnant, unimaginative, shower market, rawlinson needs to work to educate all potential consumers on the features and benefits of the quartz shower system. Aqualisa quartz simply a better shower case study help, case study solution & analysis & the entire body with the shower is normally chrome plated, whilst other finishes are available the pipework or the hose is attached towards the valve body.
Case study case study aqualisa has come a long way since 1977 when it was founded to develop the bi-metallic thermostatic shower valve in may 2001, aqualisa was the first uk company to launch a digital shower (quartz digital) with ease of installation, one-touch controls and consistent temperatures. Simply a better shower comelli filippo muto risako williamson kerranna agenda who is aqualisa what is quartz what went wrong a new strategy who is aqualisa. 1 what is quartz’ current marketing strategy company conducted market research, spent eu58 million in development, invested in a new state-of-the-art testing facility, acquired 9 patents, grew engineering team from 6 to 20 and established stages of new product development pipeline.
Quartz shower product was a development for all ages and people where they can set the temperature and pressure remotely before they go to shower economic: different valued products such as premium, standard and value pricing were offered to all income groups. The quartz was an example of high technological innovation of aqualisa which was not present in any other shower making company 3)the brand image of aqualisa was very good because of its high quality and innovations 4)the market share of aqualisa was also quite high in the uk market. Aqualisa will need to convey the positive attributes of the new shower products and overcome the stigma associated with electronic showers from previous generations a strong marketing effort should target establishing the aqualisa quartz shower products as a viable and quality alternative to the existing products available that is ultimately a. The quartz shower: he has just launched the most significant sho aqualisa quartz: simply a better shower case solution, harry rawlinson is managing director of aqualisa, a major british manufacturer of showers.
Aqualisa: remote controlled quartz shower our development of the remote controlled quartz shower helped establish aqualisa as a true innovator in the marketplace the impact of the new technology led to the shower being named best consumer product at the uk design effectiveness awards. 1 what is quartz’ current selling scheme company conducted market research exhausted eu5 8 million in development invested in a new state-of-the-art testing installation acquired 9 patents grew technology squad from 6 to 20 and established phases of new merchandise development grapevine. Aqualisa quartz: simply a better shower case solution 11 reluctance of plumbers the plumbers available in the market were also reluctant to adopt and learn the innovation in showers as, they were only relying on the traditional installation techniques and quartz was not be installed by those traditional and old methods of installing showers.